Tools I use…
Selected work
Three cases where design solved conversion, scale and AI challenges
— with real metrics.
About me
10+ years designing products that have to truly work: platforms that move money, flows built to scale across 30 markets, AI agents that answer real questions at 3 a.m.
Creative fuel: coffee & curiosity
Experiencia
Global Exchange
UX/UI Design Lead · 2022 — Present
B2C Fintech · Conversational AI · Growth & Conversion
Grupo Ecotisa
Graphic & UX/UI Designer → Head of Marketing & Design · 2017 — 2022
Publicis Groupe Colombia
Account Executive · 2012 — 2017
Design Principles
An approach grounded in understanding complex systems, listening to people, and designing clear, usable solutions with real impact on product and business.
01
Making sense of complexity
I turn complex systems, constraints and requirements into clear, usable solutions that people can easily understand and use.
02
Empathy before aesthetics
I start by understanding people, their context and the real decisions they face, before deciding how an interface should look or feel.
03
Design as collaboration
The best results come from teamwork. I align disciplines, share perspectives and build solutions with the whole team.
04
Designing for people
Interfaces are becoming conversations. I design experiences where AI handles the repetitive work and people focus on what matters.