I’m Andrea, a Senior Product Designer focused on building purposeful digital products that create value for people and businesses.

I work at the intersection of product strategy, UX, and business, helping teams turn complex problems into clear, usable experiences. I’m especially driven by understanding how things work — from systems and flows to human behavior — and using that knowledge to make better decisions.

My background spans complex products, AI-assisted decision-making, and brand-led work, always with a strong focus on impact rather than aesthetics alone. I care about creating products that are not only usable, but meaningful, scalable, and grounded in real user needs.

I approach design as a collaborative and exploratory process, where empathy, curiosity, and continuous learning play a central role.

Outside of work, I’m driven by curiosity — I enjoy traveling, reading, learning random things, and approaching new challenges like a game with no map, where the goal is to make things better for others, not for myself.